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Coaching, April 2025 Tony Feghali Coaching, April 2025 Tony Feghali

The zero-to-three stage of many projects

Survive your startup or project before you figure out how to grow it. That's the part some creators, entrepreneurs, or project initiators don't give enough attention to.

The zero2three stage occurs from the inception of your idea until it's three years old. It is the fragile, messy, soul-shaking early phase of starting a business, where more things fall apart than come together and where the most significant threat isn't competition. Fatigue, isolation, self-doubt, and sometimes delusion take over.

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