Tuesdays with Tony: Let’s make your LinkedIn articles shine
This issue continues with LinkedIn article writing, one piece of news, and the usual quick links to the podcast episodes I published this month.
Your content won’t sound like you if you don’t know who “you” is.
In my last newsletter, I shared how I help coaches, consultants, creatives, and execs write posts that sound like them, and how we start with step one: gathering your writing samples and materials.
Step two? We define your brand identity.
Too often, we skip this step, and we write from our job title, our credentials, or the “LinkedIn version” of ourselves. But the best content? It comes from the real you, with all your contradictions, quirks, and storylines.
So, instead of guessing, here are two powerful self-assessment tools to help you out.
✨ The Brand Archetype Quiz to help you uncover your natural voice.
🧭 The Faller Archetype Quiz to explore how you respond to setbacks and how that can become part of your unique brand story.
These two together shape your brand personality, the foundation for consistent, aligned, and memorable content.
Once you take both quizzes, you can explore the complete LinkedIn article process step by step.
Fresh from PowerX Summit 2025
The PowerX Summit 2025 in Beirut brought together bold and sharp minds who continue to shape Lebanon’s innovation and entrepreneurship scene. From scaling strategies to future-ready technology, one theme kept emerging: adaptability beats perfection.
I ran into a friend whom I hadn't seen in years. The most beautiful of unexpected encounters. All the best to you, Richard!
And to all "friends" who said, “I'll connect after the summit,” consider this your gentle reminder :-).
Deep Dive Dardahchāt – May episodes
Build a decision-making process aligned with your personality
Ask these five questions before saying yes
